How To Become A High-Paid Marketing Consultant Or Copywriter - FAST!
Posted on July 24, 2008
Filed Under Copywriting |
How to become a High-paid marketing consultant,copywriter.
Are you a marketing consultant or copywriter still looking
for clients, and often wonder how most people really get clients to hire them?
If you are, this article will prove VALUABLE to you in a moment. Here’s why:
I came to North America from Hong Kong
at the age of 14.
When I first arrived, I know not a word of English (and that’s
not an exaggeration). I’ve strived and climbed my way up here, and finally at
age 19 decided that I’m going to make myself a successful copywriter no matter
what it takes.
Following certain steps, I got to where I am today. Now I
have a mentoring program (to increase online business owners’ profits) bringing
in five-figures each month?and an online information publishing business with
it reaching annual revenues of ONE MILLION dollars each year.
But everything started from ZERO. You see, when I first
started, I didn’t even make any money working for others. And that is why I’m
going to show you TWO SIDES of the story, and how you can use them to benefit
your own marketing consulting or copywriting business.
The SLOW way: This was how I first got started.
To build myself a client base, I approached known names in
the business industry. Instead of quoting a fee, I challenged myself to work
for them?free, to prove my writing abilities (or if you’re in the consulting
business, your business improving abilities) worthy of their time.
Of course this would take some time, and is less within your
control. However, if you can do this well as I did, you’ll have a snowball of
referrals in no time. Even though the slow side takes time, but as a tortoise competing
with the hare, you’ll reach where you want at a stable, and surely, consistent
pace as you put in persistent effort.
The KEY here would be to build a relationship with who you
work for.
Plus, doing this way lets you ask for testimonials from brand
names, popular figures in the industry which will boost your credibility FAST.
This helps market your services easier, since you’d have “borrowed credibility?
and build instant trust with your prospects.
Then, there’s the FAST way: As taught many times by
established copywriters and marketing consultants at the present time.
To do this, you’d first prepare a self-promotion sales copy,
and buy a list of potential business owners who can use your service (from the
SRDS mailing list, for example). Then, send your promotion piece (remember
DIRECT MAIL advertising?) to as many business owners as you can and see how
well your sales copy converts.
Keep improving and testing your sales copy until more and
more business owners call you up and inquire of your consulting or copywriting
business. The only down side for this is: If you’re not experienced with direct
mail advertising, it may be costly. And even then, you’d have to invest your
own money upfront to purchase a list and send them out.
On the contrary, if you are CONFIDENT with this method you
could get tons of clients interested in your services, FAST. You’d have a
reliable system to keep yourself booked, and have control to the “SWITCH? of
clients whenever you need them.
And here’s where the beauty lies: When your consulting or
copywriting business gets a constant flow of clients, soon you’ll have a
snowball of clients knocking on your doors from all sides.
I have much more crucial secrets to CLOSING clients, but
they will take one whole book to reveal by themselves. As the saying goes, “An
average plan executed today is BETTER than a perfect plan executed next week.?
Instead of striving for perfection, get over it and FAIL OFTEN.
If you only implement either of these TWO strategies
persistently each day from now?either OFFER to work for others without charge ,
or SEND OUT your self promotion piece to a list of potential business
owners?you’ll wonder at how you got your NEW CLIENT looking back one month from
now?
About the author
A former college
dropout, Dan Lok transformed himself from a grocery bagger in a local
supermarket to a multi-millionaire. Dan came to North America with little
knowledge of the English language and few contacts. If you’re ready to take
your online business to the next level, go to:
http://www.websiteconversionexpert.com/more.html
Tags: business industry, business owners, consulting business, copywriter, dollars each year, exaggeration, hong kong, information publishing, marketing consultant, marketing consulting, mentoring program, north america, one million dollars, own marketing, pace, persistent effort, profits, referrals, snowball, tortoise
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