Marketing by Person

In personalized marketing, the targeted user is typically
browsing the Internet alone, so the marketing messages can reach him
personally. This approach is used in search marketing, where the advertisements
are based on search engine keywords entered by the user.

A relatively new form of marketing uses the Internet and is
called Internet marketing or more generally e-marketing, affiliate marketing, desktop
advertising or online marketing.

It typically tries to perfect the segmentation strategy used
in traditional marketing. It targets its audience more precisely, and is
sometimes called personalized marketing or one-to-one marketing.

This is a preview of Marketing by Person. Read the full post (269 words, estimated 1:05 mins reading time)

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